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(afterwards Nike). Knight supplied Davidson a position in producing charts and graphs for his conferences with Japanese footwear executives. Her achievement using this type of function brought about Davidson designing posters, ads, and flyers to the company.[five] In 1971, Knight and his co-founder wanted a emblem for your new line of running footwear they were being on the point of introduce. They questioned Davidson to design a stripe (business expression for a shoe brand) that "experienced some thing to perform with movement".